DAY 4: ETHICAL DENIM

Welcome to day 4 of the blog series. If you’re still here well done! Today we’re taking a look at denim. The denim industry takes one of the biggest tolls on the environment due to the washes, dyes, chemicals and overall water usage needed to create one pair of jeans- it’s thought that it takes around 2,000 gallons or 7,600 litres of water! That’s a lot! Good on you wrote: “Over 10% of the world’s population is currently deprived of access to clean water, a staggering statistic which puts an alarming perspective on our thirsty denim purchases.”