Welcome to day 4 of the blog series. If you’re still here well done! Today we’re taking a look at denim. The denim industry takes one of the biggest tolls on the environment due to the washes, dyes, chemicals and overall water usage needed to create one pair of jeans- it’s thought that it takes around 2,000 gallons or 7,600 litres of water! That’s a lot! Good on you wrote: “Over 10% of the world’s population is currently deprived of access to clean water, a staggering statistic which puts an alarming perspective on our thirsty denim purchases.”

‘How do I know if a company or brand is ethical?’ is one of the questions I find myself answering the most in my private messages. That question often comes hand in hand with other questions about the cost of ethical clothing, where ethical clothing brands can be found and where on earth to start with creating an ethical wardrobe. While I don’t have all the answers- (I’m very much figuring things out as I go) I wanted to create a space on here for those questions to be answered, looked over, and to hand you a bunch of resources to make buying ethically and in turn buying well so much more accessible.