Welcome to day 4 of the blog series. If you’re still here well done! Today we’re taking a look at denim. The denim industry takes one of the biggest tolls on the environment due to the washes, dyes, chemicals and overall water usage needed to create one pair of jeans- it’s thought that it takes around 2,000 gallons or 7,600 litres of water! That’s a lot! Good on you wrote: “Over 10% of the world’s population is currently deprived of access to clean water, a staggering statistic which puts an alarming perspective on our thirsty denim purchases.”

You may have read it in the intro, but my journey with clothes really started over 2 years ago after watching a documentary called ‘The Trust Cost’. It made me re-question a lot of the things I was buying; who had made my clothes? Was I buying on impulse? What effects were my purchases causing to people and the planet? I’d already bought a lot of second hand clothes at that time, but the 20% of clothes I did buy new were from Zara mainly, and though hard, I decided the night of watching that movie that I would never shop there again. Dramatic I know.