After seeing my boys run around in some treasured pieces from the O~Z undyed cotton collection, I answered some questions with the brand about the power of undyed cotton, how we make considered choices when it comes to clothing and why what is put next to our skin really matters. 

5 years ago, my experience of ‘organic’, was a shelf barely visible in the chilled section of the supermarket and charging at least three times the prices of the vegetables that sat next to it. It wasn’t until I got pregnant in 2017 with Heppy that I watched ‘The True Cost’ movie and instantly began to unpick the many areas of my life where I was buying because of what I’d be told, sold, or shown rather than discovering for myself what my family and I really needed.

You may have read it in the intro, but my journey with clothes really started over 2 years ago after watching a documentary called ‘The Trust Cost’. It made me re-question a lot of the things I was buying; who had made my clothes? Was I buying on impulse? What effects were my purchases causing to people and the planet? I’d already bought a lot of second hand clothes at that time, but the 20% of clothes I did buy new were from Zara mainly, and though hard, I decided the night of watching that movie that I would never shop there again. Dramatic I know.